Report No. MM-811        MASS MEDIA ACTION       March 10, 1994

    ASSIGNMENT OF WCOA(AM), WJLQ-FM, PENSACOLA, FL, TO WKRG-TV, INC.,
                  APPROVED; ONE-TO-A-MARKET RULE WAIVED

     The Commission has granted the application to assign the
licenses of WCOA(AM) and WJLQ-FM, Pensacola, FL, from BREM
Broadcasting to WKRG-TV, Inc.  It also granted a waiver of the one-
to-a-market rule.

     WKRG-TV is the licensee of WKRG(AM), WKRG-FM and VHF
television station WKRG-TV, Mobile, AL.  The Grade A contour of
WKRG-TV encompasses all of Pensacola, WCOA(AM) and WJLQ-FM's
community of license. 

     The Commission said that WKRG-TV had shown that joint
operation of the stations will result in significant cost savings
as well as the potential for enhanced programming and service
benefits.  It also has been established that WCOA(AM) and WJLQ-FM
have consistently lost money and have shown a negative cash flow
since their present owner acquired the stations two years ago. 
Furthermore, WKRG-TV has demonstrated that the proposed combination
will not create any undue concentration of ownership or control of
the broadcast media in the Mobile-Pensacola market. 
     
     Action by the Commission March 8, 1994, by Memorandum Opinion
and Order (FCC 94-55).  Chairman Hundt and Commissioner Quello with
Commissioner Barrett concurring in the result and issuing a
statement.

                                  - FCC -

     News Media contact: Rosemary Kimball at (202) 632-5050.
     Mass Media Bureau contact: Margaret Egler at (202) 254-9572.