Report No. MM 96-9                                               MASS MEDIA ACTION            February 27, 1996
     
                     FCC RENEWS LICENSE WGGT-TV, AND ISSUES
                                NAL FOR $17,500
     
         The Commission has granted the application of Guilford Telecasters, Inc. to
     renew the license for Station WGGT-TV, Greensboro, NC, subject to reporting
     conditions, and issued the licensee a notice of apparent liability (NAL) in the amount
     of $17,500 for violations of the Commission's EEO rule.  In so doing, the
     Commission denied the NAACP's petition to deny the license renewal.
     
         The Commission found no evidence of employment discrimination.  However,
     the Commission found that the licensee failed to keep adequate recruitment records
     and failed to self-assess its program until the end of its license term. The licensee was
     unable to document recruitment activity for any of its 34 overall and 22 upper-level
     full-time positions. Additionally, the licensee did not keep any applicant or
     interviewee data.  Therefore, the Commission granted the renewal application with
     appropriate remedies and sanctions.
     
         Action by the Commission January 25, 1996, by Memorandum Opinion and 
     Order (FCC 96-24).  Chairman Hundt, Commissioners Barrett, Ness, and Chong,
     with Commissioner Quello concurring in the result. 
     
     
                                     -FCC-
     
         Mass Media Bureau contact: Michael T. McMenamin at (202)     418-1450