Our survey report on broadband speed yesterday attracted national attention and some additional questions. We've been asked for more detail on our findings about customer satisfaction with broadband speed. As we reported, 91 percent of fixed broadband customers are "very" or "somewhat" satisfied with that service, compared to 71 percent who are satisfied with the speed of mobile broadband. A closer look gives a fuller picture.
For fixed broadband, 50 percent of customers were very satisfied with the service overall, 41 percent were somewhat satisfied, 6 percent were "not too" satisfied, and 3 percent were not satisfied at all.
For mobile broadband, we asked specifically about satisfaction with speed, a slightly different question. Here, the numbers were lower: 33 percent very satisfied, 38 percent somewhat satisfied, 8 percent not too satisfied, and 5 percent not satisfied at all. (The other 14 percent said they didn't know.)
What to make of these numbers? A few things.
First, consumers are fairly well satisfied with the speed of the broadband they get at home. Having 50 percent say they are "very satisfied" is a strong showing, although it still leaves room for improvement. Even if people are satisfied with their home broadband speed, however, they may be paying hundreds of dollars a year more than they need to. Consumers still need better information to know what speed they need for the applications they run. And given the split between "very" and "somewhat" satisfied customers, more information on broadband speed would also help consumers choose between different providers.
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