Amber Alert

What is the AMBER PLAN?

The AMBER Plan is a voluntary partnership between law enforcement agencies and the media to send out an emergency alert to the public in serious child abduction cases. AMBER, which stands for America's Missing: Broadcast Emergency Response, was established in 1996 in response to the abduction and murder of nine-year old Amber Hagerman in Arlington, Texas. Under the AMBER Plan, area radio and television stations interrupt programming to broadcast information concerning a serious child abduction case using the Emergency Alert System (EAS). The goal is the safe recovery of missing children that a law enforcement agency believes has been abducted and is in danger of serious harm or death. Missing adults, runaways, and children taken in child custody disputes usually do not qualify for Amber Plan activation.

Consumer Alert

Press Release, FCC Amends Emergency Alert System Rules, Includes Child Abduction Alerts

To find out more about EAS (Emergency Alert System) read our Consumer Fact Sheet