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FCC CHAIRMAN JULIUS GENACHOWSKI

REMARKS AS PREPARED FOR DELIVERY 

GSMA MOBILE WORLD CONGRESS

BARCELONA

FEBRUARY 27, 2012

Thank you Tom Phillips for that introduction, and thank you GSMA for welcoming us.  
I'd like to welcome my colleagues FCC Commissioner Robert McDowell and 
Ambassador Phil Verveer.
Let me start with a few facts.
In the U.S., mobile ecommerce sales surged to $6.7 billion in 2011, a 91% increase from 
2010.  They are projected to hit $31 billion by 2015, a jump of more than 400%.
During the last week of 2011, more than 500 million apps were downloaded in the U.S., 
and more than 1 billion apps were downloaded worldwide.  In one week.
About 490 million smartphones were sold worldwide in 2011, exceeding the number of 
PCs sold over the same period.
A new report this month projected that global sales of tablets will surpass PC sales by 
2015 in just three years.  And experts predict that advances in sensors and machine-to-
machine technologies will give us 50 billion connected things by 2020.
I wouldn’t say that, when I became Chairman of the FCC in 2009, I saw all of this 
coming.  But, like you, I did think we were in the early innings of changes in mobile that 
would be powerful and transformative.   
I was appointed to this office by President Obama after working more than a decade in 
the private sector.  And in my time as an executive and investor I saw mobile go from a 
futurist fantasy, to a nice-to-have part of a company’s gameplan, to a must-have strategic 
priority. 
Today, every company in America -- entertainment, retail, news, you name it -- knows it 
needs to have a mobile strategy, and that's becoming true around the world.
The first major initiative I undertook after becoming FCC Chairman was developing a 
National Broadband Plan.  Commentators said our Plan was pioneering, and I’m proud of 
that.  Let me emphasize one way in which that was true. Our Plan was the first broadband 
plan to treat wireless broadband as extensively as wired broadband.
At the time, many people wondered why we placed so much emphasis on mobile 
broadband.  Nobody’s wondering now.

Today, I want to speak about some of the opportunities of this mobile revolution, the 
tremendous momentum, and offer some thoughts on how to build on that momentum and 
seize the opportunities.
Momentum: the number of mobile broadband subscribers worldwide is projected to grow 
from 1.2 billion to 5 billion by 2016.
Think about that:  5 billion by 2016.  Four times as many people as today will be able to 
access the Internet anytime, anywhere, from mobile devices. 
The opportunities are amazing.
Let’s start with job creation.  A new study confirms that wireless innovation and 
investment has already contributed to the creation of 1.6 million U.S. jobs in just the past 
few years.
The apps economy barely existed in early 2009.  Today it supports nearly 500,000 jobs.
Mobile micro-payments are here and will grow, helping business productivity, and 
helping people without effective access to banks and credit cards.
4G is here.  President Obama has set a goal of deploying 4G services to cover 98% of the 
U.S. population within 5 years.  Six U.S. carriers have begun rolling out 4G, with 
potentially a 10X improvement over 3G, and Deloitte estimates that investments in 4G 
mobile broadband networks will add up to $151 billion in GDP growth over the next four 
years, creating 770,000 new jobs.
As the Financial Times said yesterday, new 4G devices are “distant cousins from the 
slabs that once only made calls and are rather designed for use as a mobile computer for 
internet access on the move.”
And so mobile innovation is also helping address some of our most pressing social 
challenges.  Like education, where mobile broadband powers interactive digital 
textbooks; health care, with remote monitoring and diagnostics; energy, where mobile 
connectivity enables a smart grid, smart homes, and smart businesses that improve energy 
efficiency.  Public safety is another area of opportunity; our Congress just approved 
funding to construct a nationwide interoperable mobile broadband public safety network, 
and we have turned our attention to Next Generation 911 so that people can send texts, 
photos, and videos from their smartphones to emergency response centers.
Jobs, economic growth, improved education, health care, energy, public safety and more.   
It’s the companies here at GSMA making all of this innovation and opportunity possible.  
Mobile carriers providing the services that connect us are deploying new technology 
advancements like LTE, delivering more data more efficiently with lower latency.  
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Network equipment manufacturers are building out advanced infrastructure that sustains 
our mobile networks.  
Device makers continue to raise the bar with products that delight and amaze. 
Chip manufacturers continue to confirm Moore’s law – constantly improving the speed 
and capacity of the processors that power these devices.  
Software developers keep coming up with new apps to entertain and inform us, and to 
boost productivity, generating growing demand for mobile services and devices.
The ecosystem of companies represented here is innovating in mutually reinforcing ways, 
a virtuous cycle, creating tremendous value, and inventing the future. 
At the FCC, our mission is to unleash the potential of communications technology –
including mobile broadband – to benefit our economy and our society.  We believe in the 
power of dynamic free markets to drive these benefits, and that government has an 
important but limited role to play in enabling innovation and investment in 
communications technologies and services, promoting competition, and empowering 
consumers. 
We also recognize that this is an incredibly fast-moving space, that no one has a crystal 
ball to predict the future, and that humility is a value to be honored in policymaking. 
So what can government do to help seize the opportunities of mobile, consistent with this 
philosophy? Here are two categories we've been focused on at the FCC. 
The first is strengthening incentives for investment in mobile infrastructure. 
Wireless infrastructure doesn’t build itself.  It requires many billions of dollars in 
investment – overwhelmingly from private companies.  
Government can help spur investment by removing barriers to private sector mobile 
buildout. 
Consider tower and antenna siting.  In the U.S., before a wireless company can erect a 
new cell tower or put an antenna on an existing tower, it needs approval from local 
authorities, and U.S. companies often had to wait for more than a year to get their 
applications approved.  Last year the FCC adopted rules to establish a 90-day shot clock 
to speed the local approval process.   As smaller cell and micro-siting become more 
important to address growing demand, what other steps can we take to remove obstacles 
to smart network buildout?  We'd like to take them.
At the FCC we’ve also adopted rules easing access to utility poles, and – acting on a 
recommendation of the FCC’s National Broadband Plan -- our Congress just passed a law 
that will make it easier to put wireless antennas on government buildings.
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Consider cloud computing.  This rapidly growing sector offers attractive investment 
opportunities.  But restrictions on free flows of data could slow the growth of the cloud 
and deter investment.  Governments should reject unnecessary regulations on cloud 
computing, including rules that limit the physical location of data and code.
Another way government can encourage investment is by ensuring that mobile operators 
have room for business model experimentation.
The mobile sector is changing at a dizzying rate.  Keeping pace with all this technological 
innovation – and keeping pace with exponentially rising demand -- requires business 
innovation as well as technological innovation.  
At the FCC, we’ve recognized that for mobile carriers, like other businesses, matching 
price to cost can yield efficiency and other benefits; we recognize that investment won’t 
occur without revenue and without returns on investment -- and that is why we haven’t 
prohibited usage-based pricing.
We addressed these issues in the context of our Open Internet rulemaking, and we've 
shown that it is possible to implement an open Internet framework that protects speakers 
and entrepreneurs, and incentives for investment across the broadband ecosystem. 
Our aim with this framework was to incentivize investment throughout the mobile 
economy, from applications to network infrastructure -- and that’s what’s happened.  
Since we adopted our open Internet rules last year, U.S. broadband providers have 
invested tens of billions of dollars in wired and wireless networks in the first three 
quarters of 2011, a double-digit increase over the same period in 2010.  Internet start-ups, 
meanwhile, attracted $7 billion in venture capital in 2011, almost double the 2009 figure, 
and the most investment since 2001.
In our work, we've recognized that regulatory certainty and predictability promotes 
investment.
We've also recognized that competition is a core driver of investment and innovation in 
all parts of the economy, including communications and mobile.  Our free-market system 
is built on some core principles, well described in William Lewis’s The Power of 
Productivity
, which draws on the McKinsey Global Institute’s studies of economies 
around the world:  productivity drives economic growth and job creation; innovation and 
investment drives productivity; and competition drives innovation and investment.
That’s why promoting competition remains at the core of the FCC’s work.  
Now, even with investment-promoting policies, there will be areas where there is no 
private sector business case for mobile expansion. That’s why, in our overhaul of the 
FCC’s Universal Service Fund last year, we made access to mobile voice and broadband 
an express universal service goal.  
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This was the first time the U.S. recognized mobile service as an independent universal 
service objective, and we created a new Mobility Fund to support 3G and 4G networks in 
rural areas.
Using a market-based reverse auction, we’ll be allocating $300 million this year for 
mobile broadband expansion, growing to $500 million annually in ongoing support in the 
years ahead.  And wireless providers will also be able to compete for additional funding 
for residential and business broadband.
So far I’ve talked about ways government can promote investment in mobile’s physical 
infrastructure.  Another area where government action can spur mobile innovation and 
investment is by unleashing spectrum – mobile’s invisible infrastructure.  
And we need to enter the next era of spectrum policy innovation. 
Over the past several decades, two major spectrum policy innovations have led to 
enormous value creation for economies and societies all over the world.  The first is 
spectrum auctions, and the second is the provision of spectrum for unlicensed use like 
Wi-Fi.  
The simultaneous multiple round spectrum auction was pioneered by the FCC in the 
1990s and FCC auctions have raised more than $50 billion in revenue, and created more 
that 10 times that much in economic and social benefits for the American people - more 
than half a trillion of dollars in benefits.
More than 25 years ago, the FCC decided to free up so-called “junk bands” for low-
power unlicensed use – a platform for innovation where the results weren’t foreseen or 
foreseeable. The actual result was breakthrough technologies like cordless phones, 
Bluetooth, and Wi-Fi.  The economic benefit created by applications on unlicensed 
spectrum is estimated at up to $37 billion a year. 
I don’t believe that auctions and unlicensed are or can be the last two major spectrum 
policy innovations, and in the U.S. we are moving forward with what I believe will be 
two of the next major spectrum policy innovations: incentive auctions, and long-range 
unlicensed spectrum. 
Smartphones and tablets have fundamentally changed the spectrum equation.  Spectrum 
planning over the last decade did not anticipate the sharp and dramatic increase in 
demand on spectrum we have seen and that we will see. 
I began talking about the looming spectrum crunch in 2009 shortly after I became 
Chairman.  And this audience knows better than anyone that if we don’t free up more 
spectrum, we’re going to run into a wall that will stifle mobile innovation, hurting 
consumers and slowing economic growth.
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I’m pleased that at the World Radiocommunication Conference in Geneva earlier this 
month, the international community recognized the importance of more spectrum for 
mobile broadband and placed this on the agenda for the next WRC conference. 
In the U.S., in working on freeing up new spectrum for mobile broadband, we’ve 
recognized that a major issue is reallocation of spectrum that is being inefficiently used.
This includes reallocation of spectrum from government uses where spectrum can be 
used more efficiently by commercial providers.  In the U.S., as elsewhere, the traditional 
timetable for reassigning spectrum from government to commercial use is no longer 
tenable, and we need to accelerate this reallocation and think creatively about placing 
incentives on government users to deploy spectrum efficiently.  We also need to begin 
serious testing of sharing government spectrum with commercial users.   
On the commercial side, inefficiently used spectrum often isn’t the fault of existing 
licensees but instead traces back to government allocation decisions that predated 
auctions of spectrum for flexible use.  
Some older allocations shield licensees from market forces.  Why not use market forces 
today to reallocate spectrum to its highest and best use?   That’s the idea behind incentive 
auctions, which we proposed in our National Broadband Plan.
The idea is that current licensees – like over-the-air broadcasters -- would have the option 
to contribute some or all of their spectrum for auction in exchange for a portion of the 
proceeds from the auction.
This solution would bring market forces to bear on spectrum licensees that have been 
shielded from competitive dynamics for years.
Incentive auctions are no longer just a proposal.  Last week, President Obama signed 
legislation giving the FCC the authority to conduct the world’s first incentive auctions.  
We expect that this new form of spectrum auctions will eventually become a tool used by 
countries around the world, just like the original spectrum auctions.
The new incentive auction law is concrete recognition by U.S. policymakers of the need 
to free up more spectrum for mobile broadband, and the need for ongoing innovation in 
spectrum policy.  
That’s the good news. But the new law also raises concerns.  It contains provisions that 
could reduce the amount of spectrum we would otherwise recover for mobile broadband 
and that could limit the potential benefits of incentive auctions to the mobile industry and 
mobile consumers.  
Our job at the FCC is to implement the law, and we’ll do so faithfully and expeditiously.  
Our staff of course has already begun studying the new provisions, and you can expect to 
see the agency taking concrete steps toward implementation in the near future. 
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The second major spectrum innovation I mentioned is long-range unlicensed spectrum 
that is available nationwide and coordinated via databases. 
The FCC recently moved to free up the largest chunk of spectrum for unlicensed use 
since the 1980s – what we call 'white spaces.'  This unlicensed spectrum holds 
tremendous promise to become another value-creating breakthrough on the order of 
magnitude of Wi-Fi.  We’re already seeing promising innovation and deployments in this 
space.  The new law puts some constraints on the spectrum we can provide for 
unlicensed, but if demand for new unlicensed services – from super Wi-Fi to machine-to-
machine – threatens to exceed supply, I’m confident that the U.S. government will take 
the right steps.
Addressing the spectrum crunch and seizing the mobile broadband opportunity will 
require all stakeholders to work together.  And as we work together on ways to address 
physical and invisible mobile broadband infrastructure, we must also focus on 
empowering consumers.
It seems likely that as consumer reliance on exciting new mobile devices increase, and as 
consumer technologies change so rapidly, some consumer issues are inevitable.  What’s 
certain is this: When carriers get ahead of consumer issues, everyone wins.
The U.S. experience with “bill shock” is a good example.  Bill shock is the term used in 
the U.S. to describe the experience of consumers who see an unexpected spike in their 
mobile bills, often due to unknowingly exceeding data limits or incurring roaming 
charges.   As complaints mounted, U.S. mobile carriers recognized that this was a 
problem and, working with the FCC, carriers agreed to a common-sense solution –
warning alerts to consumers when they are about to incur charges.
Another area of challenge:  stolen phones.  There has been a sharp increase in the U.S. in 
thefts of mobile devices, particularly smartphones and tablets, endangering the safety of 
millions—both physical safety and the safety of the sensitive personal information stored 
on the device.  
I commend the GSMA for establishing a database of phones that have been reported 
stolen so that those devices can’t be reactivated by someone else.  I understand this has 
helped deter theft in European countries where carriers have signed up. 
In the U.S., law enforcement officials are concerned that adequate systems don’t now 
exist to deter smartphone theft.   This is a serious consumer issue, and we are taking it 
seriously.
The potential of mobile broadband to drive economic growth, job creation, and a better 
quality of life for people all over the world is enormous. This is why we must work 
together on smart policies to drive investment and innovation, to address challenges, and 
to unleash the enormous opportunities of mobile Internet access.
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In doing so, we must heed the lessons of what has worked to unleash the opportunities of 
Internet, and reject proposals that could stifle Internet innovation, including proposals 
we’ve seen recently in international discussions regarding Internet governance
Some have proposed creating a new international regulatory body to govern the Internet, 
replacing the longstanding multi-stakeholder governance model that has enabled the 
Internet to flourish as an open platform for communication and innovation.  
If adopted, these proposals would be devastating to the future of the Internet, including 
the mobile Internet, and the U.S. government has consistently and strongly opposed such 
proposals.
As President Obama said last May in his International Strategy for Cyberspace, the 
decentralized, cooperative, layered architecture of the Internet, “fuels the freedom of 
innovation that enables economic growth. It fuels the freedom of expression and 
association that enables social and political growth and the functioning of democratic 
societies worldwide. The United States stands firm in our conviction that when the 
international community meets to discuss the range of Internet governance issues, these 
conversations must take place in a multi-stakeholder manner.”
This is why at the OECD, last year, I worked with my colleagues in the U.S. government 
and in other countries on a broadly supported communiqué that emphasized the need for 
continued support of the multi-stakeholder model.  It also described the significant threat 
that international regulatory regimes, whether through the UN or some other 
organization, would stifle the growth of the Internet, which has fostered so much global 
innovation and economic growth.
Mobile Internet is transforming the way we live, and your companies are leading the way.  
Working together, we can seize the opportunities of the mobile revolution and build a 
brighter future for each of our countries and the world.
8

Edoc Internal Id: 
312667
Released On: 
Sun, 2012-02-26 19:00
Published On: 
February 27 2012
Edoc ID: 
DOC-312667

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