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Commissioner Pai Statement on WLOO TV Meeting

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Released: March 5, 2014

Federal Communications Commission

News Media Information: (202) 418-0500

445 12th Street, S.W.


Washington, D. C. 20554

TTY: (888) 835-5322

This is an unofficial announcement of Commission action. Release of the full text of a Commission order constitutes official action.
See MCI v. FCC

, 515 F.2d 385 (D.C. Cir. 1974).



March 5, 2014
Matthew Berry (202) 418-2005



Last week, I had the privilege of meeting Pervis Parker, the General Manager and Chief Creative
Officer of WLOO TV. WLOO serves the Jackson, Mississippi market and is owned by Tougaloo
College, a historically African-American college founded in 1869. WLOO is one of the few African-
American owned television stations operating in the United States today.
During our conversation, Mr. Parker recounted with great pride all that his station had been able
to accomplish since it was acquired by Tougaloo College in 2012. WLOO now broadcasts in high
definition. It airs exclusive coverage of local high-school sports. It provides hands-on experience for
Tougaloo students interested in entering the communications industry. And it is launching its own
locally-originated programming.
All of this, Mr. Parker told me, was made possible by WLOO’s Joint Sales Agreement (JSA) with
another Mississippi station, WDBD. As Tougaloo College has put it, “the JSA has permitted WLOO to
become a real success story, enabling a new, minority station owner to reinvigorate this station and
expand its local services.” Indeed, given the equipment failures that recently hit the station, Mr. Parker
indicated that WLOO probably wouldn’t be on the air today but for its JSA.
Mr. Parker therefore stated that he was very concerned about what would happen to WLOO if the
FCC were effectively to require the station to terminate its JSA. He said, for example, that he would have
to stop creating locally-produced programming so that he could redirect that money to hiring a small sales
staff. He also observed that if there was another equipment failure, WLOO likely would not have the
money to purchase new equipment, thus jeopardizing the station’s survival.
On the other hand, Mr. Parker spoke with excitement of his future plans if the station’s JSA were
to continue. He could hire more employees, start a local news magazine program, and produce content
for the regional Soul of the South network.
As the Commission considers proposals to restrict the use of JSAs, I hope that we will look past
the rhetoric and base our decision on the facts. Tougaloo College, for example, is no shell corporation.
And Mr. Parker is no rubber-stamp for WDBD. Tougaloo and Mr. Parker are independent innovators
whose JSA gives them the breathing space to create something where nothing would exist otherwise.
Moreover, the record before the Commission clearly establishes that JSAs like this one facilitate new
entry into the broadcast industry, enhance ownership diversity, and allow stations to serve the local
community better.
At the end of our meeting, Mr. Parker invited me to come down to Mississippi and visit WLOO.
I look forward to accepting that kind invitation and heading to the Magnolia State in the future. I just
hope that the Commission will make the right decision on JSAs so that WLOO will still be in business
when I make it.

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