Skip Navigation

Federal Communications Commission

English Display Options

Commission Document

Copps: Remarks at the Walter Cronkite Award Luncheon

Download Options

Released: April 26, 2011

REMARKS OF FCC COMMISSIONER MICHAEL J. COPPS

WALTER CRONKITE AWARDS LUNCHEON

USC ANNENBERG SCHOOL FOR COMMUNICATION

LOS ANGELES, CALIFORNIA

APRIL 26, 2011

I feel tremendously honored to participate, for a second time, in this prestigious
and always encouraging event. As we confer The Walter Cronkite Award on the best of
America's broadcast journalists, it's a wonderful privilege for me to be here with folks
who have shown--very often swimming upstream--what their medium is capable of
doing to serve and inform the nation. We will hear more about their individual
accomplishments shortly, but their success in producing these impressive public interest
results is cause for hope. So we are here to celebrate today, and celebrate we will.
But our celebration is tempered by the realization that all is not well in the land of
journalism. The praise-worthy reporting that we honor today becomes harder to find
because there is less of it. Across our country's media landscape, accountability
journalism is--let's be blunt--struggling to survive. Your work is vital to the health of
our democratic discourse, but as that discourse is fed a leaner news diet, democracy goes
wanting, too. Finding ways to nourish journalism is not just good for the profession--it's
essential for the health of America's continuing experiment with self-government.
Last time when I was here, in 2007, Walter Cronkite was passionately leading the
way in pursuit of a more robust media environment for broadcast journalism. He saw the
problem brewing long before many of us understood the severity of the journalism crisis.
That word "crisis" may be the most over-used sobriquet in the world. But it fits, so I'll
use it. That very year, Walter had agreed, without requiring very much urging, to deliver
a keynote at a Columbia University School of Journalism forum, and he spoke forcefully
and movingly about what was happening to journalism.
He spoke of his early days as a reporter, saying "My generation of journalists
knew we would have to work hard, we knew that our job was to expose truths that
powerful politicians and special interests often did not want exposed. But we also
believed that we would have the resources to do our difficult jobs and, for the most part,
we were right....Today, I do not believe most journalists have the luxury of that
expectation. Instead they are saddled with inflated profit expectations from Wall Street.
They face round after round of job cuts and belt-tightening that require them to do ever
more with ever less. And let's be honest--in an Information Age like this one, the need
for high-quality reporting is perhaps greater than it's ever been. It's not just journalists
jobs at stake here--it's American democracy, it's freedom's future."
Walter felt very strongly about giving that speech. Here's how strongly: he had
just returned from overseas with a serious eye problem; he was having real difficulty
seeing; and he was scheduled to go into the hospital for surgery the very day of the
speech. But he insisted on delaying his arrival at the hospital for surgery so he could
make his remarks at the forum. That's the way it was.

In the four years since Walter's troubling but prescient remarks, we not only lost a
true champion but we have not yet turned the tide. In fact, the plight of journalism seems
only to get worse. The situation has morphed from one about journalists not having the
resources to do their jobs to one about them not having jobs at all. How much better
America would be served if reporters were walking the beat in search of a story instead of
walking the street in search of a job.
Many of you have heard me before on the price broadcast journalism paid for the
blistering pace of media consolidation experienced over the past two decades--an era of
rampant private sector speculation made even worse by the abdication of public interest
responsibilities by successive Federal Communications Commissions. Those
Commissions not only blessed just about every media merger transaction that came their
way, but they wiped the slate virtually clean of the public interest guidelines and
responsibilities of licensees that had been built up by generations of reformers, far-seeing
journalists, schools like Annenberg that taught the trade, advocacy organizations and
protectors of the public interest. By the way, this is not such distant history. Big media
likes to tell us the age of mergers and consolidation is over--but I guess Comcast, NBCU
and AT&T never got the memo. And most of what I read from the analysts now is that
the stars are aligning for more deals, more consolidation, more stations owned by hedge
funds, banking trusts and private equity firms for whom the public interest may be a
wholly alien concept.
I mention this history not to dwell on how we got here, but to find some signposts
for where we may be heading. The overwhelming majority of news we citizens get still
originates in newspaper and broadcast newsrooms--including the news we read online.
It's just that there is so much less of it because so many resources have disappeared.
How many stories go untold because there is no reporter on the beat? How many facts
are never dug up? How many wrongdoers are not held accountable because investigative
journalism is on the endangered species list in so many places? How do we hold the
powerful accountable when 27 states don't have an accredited reporter on Capitol Hill?
And don't expect the return of good times--and good times are returning for
broadcasting--to result in rehiring all those laid-off reporters or the mass reopening of
newsrooms that have been shuttered. Nor do I see the Internet, in spite of some very
compelling and innovative experiments--some of them looking like they will survive--
developing any time soon the model, the mass or the momentum to fill the void that has
eviscerated traditional media. And, truth be told, we don't have the time to wait for
something that may never occur. Even worse, there are a multitude of discouraging signs
that new media is heading down the road that traditional media trod as regards both
private sector consolidation and public sector policy shortfalls. Allowing that to happen
would short-circuit perhaps the most dynamic and opportunity-creating communications
technology in all of human history.
Secretary Hillary Clinton tells us we are losing the information war--around the
world, yes, but right here at home, too. She is so right. Informed electorates depend
upon journalism for facts, not on talking heads hurling opinions at one another. Now I
2

don't have anything against opinion. I love opinions. In fact, I have a lot of my own--
you may have noticed. Nor am I being partisan about this, because it is the absence of
facts, not the presence of opinions--right or left--that diminishes our national
conversation.
Senator Pat Moynihan reminded us long ago that while we are each
entitled to our own set of opinions, we are not each entitled to our own set of facts. And
that's where the problem is with so much of the so-called "news"--too often it's opinion-
fueled bloviation masquerading as news. Rather than supplementing news, opinion-
mongering is supplanting news. I am not here advocating to take anybody off the air--
I'm just trying to make room for facts on the air.
A lot of folks--foundations, universities, advocates--are helping tee these issues
up for a national dialogue, this institution certainly being a leading force in researching
and then telling the story. I want the place where I work-the FCC--to start doing its part.
I spent my first eight years at the Commission fighting just to hold on to what was left of
the public interest in our media and telecommunications rules. Sometimes we managed
to stave off a crazy idea or two, but the tide still ran strongly the other way--toward
consolidation in traditional and new media, toward a gatekeeper's Internet rather than an
open Internet, toward evermore evisceration of the public interest. And I think many of
us knew that real change at the FCC awaited bigger change in Washington that would
open a window for change. Then that new era finally came and a window opened, and
many of us thought real media reform was just around the corner. Alas, it's been 27
months now--and we're still waiting. Still waiting for media reform--or even a down-
payment on media reform. Waiting for a public-interest licensing system with some
guidelines to encourage news, diversity and localism across all our markets. Waiting for
something credible to replace the slam-dunk license renewal system we have now
wherein a broadcaster sends us basically a post-card every eight years and gets a license
back with virtually no questions asked. Waiting for the sun to shine on who is bank-
rolling all those political ads we saw in the last election cycle--post Citizens United.
Those ads totaled more than $2 billion. If a beautiful ad sponsored ostensibly by
"Citizens for Spacious Skies and Amber Waves of Grain" is actually under-written by a
chemical company refusing to clean up a toxic dump, shouldn't viewers be able to know
that? Wouldn't fuller disclosure give them information they are entitled as citizens to
have? Both sides of the political spectrum have committed sins of commission and
omission here, so this is not a partisan issue. Anonymous ads sidetrack our civic
discourse. Let's put a face on them and let the people decide.
These are just a couple of examples of things we at the FCC can do right now,
under our current authority--not something we have to request from Congress. We
should do these things now. It is our opportunity. It is our responsibility.
The one item we have been promised is a long-delayed Commission report that
will assess the media landscape and the information needs of communities. A lot of us
here today have been assessing the media landscape and the information needs of
communities for a lot of years, Annenberg in the vanguard. What I hope this report
delivers are hard-hitting action recommendations that can be implemented before the end
of this year. A report falling short of that will have failed the public interest.
3

Here's another discussion the country needs to have: the future of public
broadcasting. It is utterly unfathomable to me that some in Washington are trying to gut
the very limited funding we currently provide for this precious news, information and
education resource. Other democracies leave us in the dust by investing meaningful
resources in public broadcasting while the issue here is lining it out of the budget. We
are fortunate to have Gwen Ifill here today and I want to commend the fine work that she
and the entire team at PBS' NewsHour do week-in and week-out to provide us with the
news that an informed civic dialogue requires. And who could question the great work
that NPR's reporters do on a daily basis to inform us about goings-on in our own
backyards and events around the world. I particularly salute NPR for its commitment to
operating bureaus world-wide while others have packed up and gone home. These last
weeks prove once again how important an international perspective is for making sense
of the world we all inhabit.
Providing a vibrant future for our media is the single most important thing you
and I can do to preserve this democracy of ours. I feel that strongly about it. A lot of
other big issues crowd in for our attention and decision, but those issues don't have a
chance of being satisfactorily resolved unless they are first covered and explained. This
country of ours faces some seriously stark challenges in the years just ahead--running
the gamut from how to create opportunities for individuals to sustaining America's global
competitiveness and leadership. Things that my generation took for granted are no longer
assured. But to overcome these challenges we must first understand them. It is my
fervent hope that the stories and reporting we celebrate today challenge each of us to do
more to secure the robust future for journalism that our nation requires.
Later this year, my second term at the FCC will run its course. But I want this
group especially--because I see so many friends here--to know that I will remain
committed to these issues and committed to working with you for howsoever long it takes
to get us back on the right track. It's not something you or I or even the FCC can do all
alone, but we can make a difference, we can get results, we can find ways to make sure
democracy's citizens are informed and enabled to preserve democracy's future. Our
friend Walter said it better: "America is the most prosperous and powerful nation in
perhaps the history of the world. We can certainly afford to sustain a media system of
which we can be proud."
Again, congratulations to our winners. We're proud of you and we thank you for
showing that it can still be done. Keep up the good work. For the rest of us, let's do
everything we can to provide a helping hand.
Thank you very much

4

Note: We are currently transitioning our documents into web compatible formats for easier reading. We have done our best to supply this content to you in a presentable form, but there may be some formatting issues while we improve the technology. The original version of the document is available as a PDF, Word Document, or as plain text.

close
FCC

You are leaving the FCC website

You are about to leave the FCC website and visit a third-party, non-governmental website that the FCC does not maintain or control. The FCC does not endorse any product or service, and is not responsible for, nor can it guarantee the validity or timeliness of the content on the page you are about to visit. Additionally, the privacy policies of this third-party page may differ from those of the FCC.