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FCC Staff To Host Forum Aimed At Helping Consumers Navigate Location-Based Services

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Released: May 17, 2011

PUBLIC NOTICE

Federal Communications Commission

News Media Information 202 / 418-0500

445 12th St., S.W.

Internet: http://www.fcc.gov

Washington, D.C. 20554

TTY: 1-888-835-5322

DA 11-857

Released: May 17, 2011

FCC STAFF TO HOST FORUM AIMED AT HELPING CONSUMERS

NAVIGATE LOCATION-BASED SERVICES

WT Docket No. 11-84

Forum Date: June 28, 2011
Comments Due: July 8, 2011


PUBLIC NOTICE

Federal Communications Commission

News Media Information 202 / 418-0500

445 12th St., S.W.

Internet: http://www.fcc.gov

Washington, D.C. 20554

TTY: 1-888-835-5322

DA 11-857

Released: May 17, 2011

FCC STAFF TO HOST FORUM AIMED AT HELPING CONSUMERS

NAVIGATE LOCATION-BASED SERVICES

WT Docket No. 11-84

Forum Date: June 28, 2011
Comments Due: July 8, 2011

The Federal Communications Commission's (FCC's) Wireless Telecommunications Bureau (the
Bureau) in consultation with Federal Trade Commission (FTC) staff will hold a public education forum
featuring representatives of telecommunications carriers, technology companies, consumer advocacy
groups and academia on June 28, 2011, exploring how consumers can be both smart and secure when
realizing the benefits of Location Based Services (LBS).
Topics will include: how LBS works; benefits and risks of LBS; consumer DOs and DON'Ts;
industry best practices; and what parents should know about location tracking when their children use
mobile devices.
The event will be held from 9:00 a.m. to 3:00 p.m., at FCC Headquarters, 445 12th Street, SW,
Washington DC, 20554. This session, as well as comments received in response to this Public Notice,
will inform a forthcoming staff report on LBS.
Over the last few years, LBS have become an important part of the mobile market and a boon to
the economy. Commercial location-based services include applications that help consumers find the
lowest-priced product nearby or the nearest restaurant. Additionally, innovations in the use of location
technology have the potential to open up new services for consumers and to aid public safety entities with
emergency response. But recent reports have raised concerns about the location-based information that is
gathered when consumers use mobile devices. While the use of location data has spurred innovation, the
FCC's National Broadband Plan recognizes that consumer apprehension about privacy can also act as a
barrier to the adoption and utilization of broadband and mobile devices.1 Clear information and public
education can help consumers better understand these services. Indeed, both the staff at the FTC and the
Department of Commerce recently issued separate reports noting the growing importance of addressing
concerns about location privacy.2


1 Federal Communications Commission, Connecting America: The National Broadband Plan, FCC Staff Report, at
54 (Mar. 2010), http://download.broadband.gov/plan/national-broadband-plan.pdf.
2 See FTC, Protecting Consumer Privacy in an Era of Rapid Change, A Proposed Framework for Businesses and
Policymakers
, Preliminary Staff Report, at 47 (Dec. 2010), http://www.ftc.gov/opa/2010/12/privacyreport.shtm;
Internet Policy Task Force, Department of Commerce, Commercial Data Privacy and Innovation in the Internet
Economy: A Dynamic Policy Framework
, Green Paper, at 63 (Dec. 2010),
http://www.ntia.doc.gov//reports/2010/IPTF_Privacy_GreenPaper_12162010.pdf.

To address these and other privacy issues, FCC Chairman Julius Genachowski and FTC Chairman
Jon Leibowitz last summer established a Joint Privacy Task Force through which the two agencies are
able to discuss and address consumer concerns and encourage smart innovation in this space.3 Over the
last several months, the FCC has also had an internal working group examining the privacy implications
of the increased use of LBS and related services.
We encourage interested parties to help inform the discussion and a subsequent staff-level report
by filing comments. Additional details regarding the session, including the agenda and information about
the panelists, will be provided in a future release.

FILING PROCEDURES

Interested parties may file comments using the Commission's Electronic Comment Filing System
(ECFS) or by filing paper copies.4 Comments filed through the ECFS can be sent as an electronic file via
the Internet to http://www.fcc.gov/cgb/ecfs/. Generally, only one copy of an electronic submission must
be filed. If multiple docket or rulemaking numbers appear in the caption of the proceeding, commenters
must transmit one electronic copy of the comments to each docket or rulemaking number referenced in
the caption. In completing the transmittal screen, commenters should include their full name, U.S. Postal
Service mailing address, and the applicable docket or rulemaking numbers. All filings concerning this
Public Notice should refer to WT Docket No 11-84. Parties may also submit an electronic comment by
Internet e-mail. To get filing instructions for e-mail comments, commenters should send an e-mail to
ecfs@fcc.gov, and should include the following words in the body of the message, "get form." A sample
form and directions will be sent in reply. Parties who choose to file by paper must file an original and
four copies of each filing. If more than one docket or rulemaking number appears in the caption of this
proceeding, commenters must submit two additional copies for each additional docket or rulemaking
number.
Paper filings can be sent by hand or messenger delivery, by commercial overnight courier, or by
first-class or overnight U.S. Postal Service mail (although we continue to experience delays in receiving
U.S. Postal Service mail). All filings must be addressed to the Commission's Secretary, Office of the
Secretary, Federal Communications Commission.

Parties are strongly encouraged to file comments
electronically using the Commission's ECFS.


Effective December 28, 2009, all hand-delivered or messenger-delivered paper filings for the
Commission's Secretary must be delivered to FCC Headquarters at 445 12th St., SW, Room TW-
A325, Washington, DC 20554. The filing hours at this location are 8:00 a.m. to 7:00 p.m. All
hand deliveries must be held together with rubber bands or fasteners. Any envelopes must be
disposed of before entering the building.

PLEASE NOTE

: The Commission's former filing
location at 236 Massachusetts Avenue, NE is permanently closed.

Commercial overnight mail (other than U.S. Postal Service Express Mail and Priority Mail) must
be sent to 9300 East Hampton Drive, Capitol Heights, MD 20743.

U.S. Postal Service first-class, Express, and Priority mail should be addressed to 445 12th Street,
SW, Washington DC 20554.


3 See Consumer Online Privacy: Hearing Before S. Comm. on Commerce, Science, and Transportation, 111th Cong.
at 2 (July 27, 2010) (statement of Julius Genachowski, Chairman, Federal Communications Commission), available
at
http://fcc.us/kmN0J6.
4 See Electronic Filing of Documents in Rulemaking Proceedings, GC Docket No. 97-113, Report and Order, 13
FCC Rcd 11322 (1998).
2

Parties shall also serve one copy with the Commission's copy contractor, Best Copy and Printing,
Inc. (BCPI), Portals II, 445 12th Street, S.W., Room CY-B402, Washington, D.C. 20554, (202) 488-5300,
or via e-mail to fcc@bcpiweb.com.
Documents in WT Docket No. 11-84 will be available for public inspection and copying during
business hours at the FCC Reference Information Center, Portals II, 445 12th St. S.W., Room CY-A257,
Washington, DC 20554. The documents may also be purchased from BCPI, telephone (202) 488-5300,
facsimile (202) 488-5563, TTY (202) 488-5562, e-mail fcc@bcpiweb.com.
To request materials in accessible formats for people with disabilities (Braille, large print,
electronic files, audio format), send an e-mail to fcc504@fcc.gov or call the Consumer & Governmental
Affairs Bureau at 202-418-0530 (voice), 202-418-0432 (TTY).
For purposes of the Commission's ex parte rules, the forum and comments submitted in WT
Docket No. 11-84, will be treated as exempt.5 Ex parte presentations may be freely made and need not be
disclosed on the record, although filing in the record is encouraged.6 We find that this approach is
justified because, as in a notice of inquiry proceeding, the public interest will best be served by
encouraging free communication between the Commission and the public and because the nature of this
project obviates any risk that interested persons will be prejudiced unless they receive notice of ex parte
presentations. To the extent that presentations related to this project address the merits of other permit-
but-disclose proceedings, appropriate disclosures should be made in each other covered proceeding. In
the event that this project develops to the point where a notice of proposed rulemaking is issued, we
anticipate that the status of any such proceeding will be changed to permit-but-disclose, as is the norm
when a notice of proposed rulemaking is issued.
Audio/video coverage of the meeting will be broadcast live with open captioning over the Internet
from the FCC's web page at www.fcc.gov/live. The FCC's webcast is free to the public. Those who
watch the live video stream of the event may email event-related questions to livequestions@fcc.gov.
Depending on the volume of questions and time constraints, the panel moderators will work to respond to
as many questions as possible during the workshop.
Reasonable accommodations for persons with disabilities are available upon request. Please
include a description of the accommodation you will need. Individuals making such requests must
include their contact information should FCC staff need to contact them for more information. Requests
should be made as early as possible. Please send an e-mail to fcc504@fcc.gov or call the Consumer &
Governmental Affairs Bureau: 202-418-0530 (voice), 202-418-0432 (TTY).
For additional information, please contact Christina Clearwater or Nicole McGinnis of the
Spectrum and Competition Policy Division, Wireless Telecommunications Bureau. Christina Clearwater
can be reached at 202-418-1893 or by email at Christina.Clearwater@fcc.gov; Nicole McGinnis can be
reached at 202-418-2877 or by email at Nicole.McGinnis@fcc.gov.
-FCC-


5 See 47 C.F.R. 1.1200(a) (giving the Commission and its staff discretion to determine the ex parte procedures in a
particular proceeding).
6 See 47 C.F.R. 1.1204(b).
3

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