Soda Mountain Broadcasting, Inc., KEZI, Inc., Oregon TV License Company
Federal Communications Commission
Washington, D.C. 20554
May 29, 2014
Released: May 29, 2014
Soda Mountain Broadcasting, Inc. & KEZI, Inc.
c/o Shelly Sadowsky, Esq.
Sciarrino & Shubert, PLLC
5938 Dorchester Way
Rockville, MD 20852
Oregon TV License Company, LLC
c/o Russell M Blau
Bingham McCutchen, LLP
2020 K Street, N.W.
Washington, D.C. 20006
File Nos. BALCDT-20140311ACJ;
By this letter we grant the above-captioned uncontested applications for consent to the
assignment of the licenses of station KEZI(TV), Eugene, Oregon, from KEZI, Inc., to Oregon TV License
Company, LLC (Oregon TV) and stations KDKF(TV), Klamath Falls, Oregon (KDKF), and KDRV(TV)
Medford, Oregon (KDRV), from Soda Mountain Broadcasting, Inc., to Oregon TV. We also grant
Oregon TV authority to continue operating KDKF as a satellite station of KDRV in the Medford-Klamath
Falls, Oregon, Nielsen Designated Market Area (“DMA”), pursuant to Note 5 of Section 73.3555 of the
In Television Satellite Stations,2 the Commission stated that applicants seeking to transfer or
assign a television satellite station are entitled to a “presumptive” exemption from Section 73.3555(b) of
the Commission’s rules if the parent/satellite combination meets three criteria: (1) there is no City Grade
overlap between the parent and the satellite; (2) the proposed satellite would provide service to an
underserved area; and (3) no alternative operator is ready and able to construct or to purchase and operate
the satellite as a full-service station.3
Applications meeting these three criteria, when unrebutted, will be
viewed favorably by the Commission. If an applicant cannot qualify for the presumption, the
Commission will evaluate the proposal on an ad hoc
basis, and grant the application if there are
compelling circumstances that warrant approval.4
No objections have been filed against the requested
continued “satellite exemption.”
1 47 C.F.R. § 73.3555, Note 5.
2 Television Satellite Stations Review of Policies and Rules, Report and Order, 6 FCC Rcd 4212 (1991), subsequent
history omitted (Television Satellite Stations).
3 Id. at 4213-4214.
4 Id. at 4214.
With regard to the first criterion, we note that, following the digital transition, full-power
television stations have a digital Principal Community contour that serves a much larger area than their
former analog City Grade contour. Accordingly, Oregon TV notes that there was no City Grade contour
overlap between the parent and the satellite, and that there is only a de minimis overlap between the
station’s digital contours.5
An engineering analysis included with the applications estimates the extent of
overlap between KDRV and KDKF to be only 179 persons.6
As we have stated previously, the digital
Principal Community contour is not an equivalent standard to use in determining whether a proposed
satellite qualifies for the presumptive satellite exemption.7
While the engineering analysis provided by
Oregon TV has no bearing on our analysis for the evaluating compliance with the first criterion of the
presumptive satellite exemption, we will take into consideration the substance of this exhibit as part of
our ad hoc analysis.
Regarding the second criterion, Oregon TV cites to the Commission’s “reception” test in order to
demonstrate that it provides service to an underserved area.8
Under the “reception test,” an applicant
must demonstrate that 25% or more of the area with the satellite station’s Grade B analog contour, but
outside of the parent’s Grade B analog contour receives four or fewer television services, not counting the
According to Oregon TV, KDKF has “historically satisfied this test by showing that
46% of the relevant analog area was served by four or fewer services.”10
Following the digital transition,
stations no longer have Grade B contours. However, Oregon TV notes that no new station has been
licensed since the Commission last considered a satellite exemption for KDKF.11
We will take this into
consideration as part of our ad hoc analysis.
Under the third criterion, an applicant must show that no alternative operator is ready and able to
purchase and operate the proposed satellite as a full-service station.12 Oregon TV contends that KDKF is
not viable as a stand-alone station.13
In support of its request, Oregon TV includes a letter written by Mr.
5 File No. BALCDT-20140311ACZ, Attachment 18 (“Satellite Exemption Request”) at 1-2.
6 Id. at Attachment 1, p. 2. The engineering analysis estimates the total population coverage of both KDRV and
KDKF at 415,310 persons. This includes an estimated population coverage of 353,044 persons for KDRV and
62,266 persons for KDKF.
7 New Young Broadcasting Holding Company, Inc., Letter Decision, 25 FCC Rcd 7518, 7519 (Vid. Div. 2010).
8 In evaluating the second criterion the Commission also uses the “transmission test.” Under the transmission test an
area is deemed to be underserved if there are two or fewer full-service television stations licensed to a proposed
satellites community of license. Television Satellite Stations, 6 FCC Rcd at 4215. Here that test is not satisfied as
KDKF-DT is one of three full-power television stations in Klamath Falls, Oregon. See Satellite Exemption Request
9 Television Satellite Stations, 6 FCC Rcd at 4215.
10 Satellite Exemption Request at 2 (citing Sunshine Television, Inc., Memorandum Opinion and Order, 8 FCC Rcd
11 Satellite Exemption Request at 2.
12 Television Satellite Stations, 6 FCC Rcd at 4215.
13 Satellite Exemption Request at 2 (stating that the station is “unlikely to obtain a network affiliation if operated on
a standalone basis” and “would not be economically successful on its own”).
W. Lawrence Patrick, Managing Partner, Patrick Communications.14
Based on specific market data, such
as historical advertising revenue shares, competition in the market, the unique geography of the DMA,
and the station’s coverage area, Mr. Patrick concludes that attempts to sell KDKF as a standalone station
would be “unsuccessful.”15
In particular, Mr. Patrick notes that as a standalone station KDKF would be
unable to provide a signal to Medford, the largest city in the DMA, and that all four major broadcast
networks already have affiliates in the DMA, making it unlikely that KDKF would be able to obtain a
network affiliation. Mr. Patrick goes on to highlight that KDVR needs KDKF as a satellite to “effectively
compete” and continue to provide the “same level of service” to communities throughout the market.16
Although the instant request does not satisfy the Commission’s presumptive satellite exemption
standard, Oregon TV has provided information sufficient to warrant continued satellite operation for
KDKF under our ad hoc analysis. KDKF has operated as a satellite since it began operation in 1989 and
we see no evidence in the record that a continued “satellite exemption” will harm competition in the
Medford-Klamath Falls, Oregon DMA.17
We find the geography and population size of the market, the
competitive landscape of the DMA, and the low likelihood that an alternative operator is ready and able to
operate the station on a stand-alone basis constitute compelling circumstances for grant of a continuing
satellite exemption in this instance, and conclude that grant of a continuing satellite exemption for KDKF
to operate as a satellite of KDRV would be in the public interest.
Furthermore, having reviewed the application, pleadings, and other facts before us, we conclude
that, not only will grant of the applications comply with Commission rules, but that grant will serve the
public interest, convenience, and necessity.
ACCORDINGLY, IT IS ORDERED, That the above-captioned applications to assign the
licenses of station KEZI(TV), Eugene, Oregon, from KEZI, Inc., to Oregon TV License Company, LLC
(File No. BALCDT-20140311ACJ) and stations KDKF(TV), Klamath Falls, Oregon, and KDRV(TV),
Medford, Oregon, from Soda Mountain Broadcasting, Inc., to Oregon TV License Company, LLC (File
Nos. BALCDT-20140311ACZ and BALCDT-20140311ADA), pursuant to 47 U.S.C. § 310(d), ARE
IT IS FURTHER ORDERED, That Oregon TV’s request for a continuing satellite exemption to
operate KDKF(TV), Klamath Falls, Oregon, as a satellite of KDRV(TV), Medford, Oregon, pursuant to
47 C.F.R. § 73.3555, Note 5, IS GRANTED.
Chief, Video Division
14 Mr. Patrick states that his familiarity with the Medford-Klamath Falls, Oregon market and experience in brokering
stations makes him qualified to evaluate the viability and marketability of KDKF as a standalone station. Id. at
15 Id. at Attachment 2, p. 3.
16 Id. at Attachment 2, p. 2.
17 See File No. BLCT-19891026KE.
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