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Consolidation and Advertising Prices in Local Radio Markets
September 1, 2002
Keith Brown and George Williams. Media Bureau Staff Research Paper 2002-4 (Sept 2002) relates the price of advertising to radio market concentration by examining the price charged to national and regional advertising agencies for local radio...
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Program Diversity and the Program Selection Process on Broadcast Network Television
September 1, 2002
Mara Einstein. Media Bureau Staff Research Paper 2002-5 (Sept 2002) examines the extent to which program diversity has changed over several decades during the prime time hours for broadcast network television. Einstein (Queens College,...
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A Theory of Broadcast Media Concentration and Commercial Advertising
September 1, 2002
Brendan Cunningham and Peter Alexander. Media Bureau Staff Research Paper 2002-6 (Sept 2002) analyzes a model in which the interaction of broadcasters, advertisers, and consumers determines the level of non-advertising broadcasting...
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The Measurement of Local Television News and Public Affairs Programs
September 1, 2002
Thomas Spavins, Loretta Dennison, Jane Frenette, and Scott Roberts. Media Bureau Staff Research Paper 2002-7 (Sept 2002) finds evidence indicating that the performance of network owned-and-operated (O&O) stations and affiliates is virtually...
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Consumer Survey on Media Usage
September 1, 2002
Nielsen Media Research. Media Bureau Staff Research Paper 2002-8 (Sept 2002) was written by Nielsen Media Research and provided to the FCC. The paper examines consumers' media usage patterns to assess how the FCC’s media ownership...
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Radio Market Structure and Music Diversity
September 1, 2002
George Williams, Keith Brown and Peter Alexander. Media Bureau Staff Research Paper 2002-9 (Sept 2002) develops a unique measure of product diversity, and applies it to R&R playlists to examine changes in diversity following the 1996...
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On the Substitutability of Local Newspaper, Radio, and Television Advertising in Local Business Sales
September 1, 2002
Anthony Bush. Media Bureau Staff Research Paper 2002-10 (Sept 2002) considers whether there is a single local media market or several distinct local markets for newspaper, radio, and television advertising. Bush (an economist in the...
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Radio Industry Review 2002: Trends in Ownership, Format, and Finance
September 1, 2002
George Williams and Scott Roberts. Media Bureau Staff Research Paper 2002-11 (Sept 2002) examines the effect of the Telecommunications Act of 1996 on the radio industry. That Act eliminated limits the FCC had previously placed on...
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Broadcast Television: Survivor in a Sea of Competition
September 1, 2002
Jonathan Levy, Marcelino Ford-Livene, and Anne Levine. OSP Working Paper 37 (Sept 2002) also was released as Media Bureau Staff Research Paper 12, being a joint effort of that office and bureau. The authors examine some of the...
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Asymmetric Bargaining Power and Pivotal Buyers
September 1, 2002
Nodir Adilov and Peter Alexander. Media Bureau Staff Research Paper 2002-13 (Sept 2002) considers Raskovich's suggestion that becoming pivotal through merger worsens the merging buyers bargaining position. Adilov (Dept. of Economics...
