The FCC receives numerous complaints from consumers about broadcast advertising. These complaints concern a wide variety of issues, including:
- The nature of the products being advertised.
- The timing of certain ads.
- Commercials believed to be indecent or in poor taste.
- False and misleading advertisements.
Are there laws that limit material stations can broadcast?
Stations are restricted from broadcasting material that promotes certain lotteries, advertises cigarettes, little cigars or smokeless tobacco products, or perpetuates a fraud. Additionally, federal laws prohibit or limit obscene, indecent or profane language. Some advertisements may also violate rules established by other government agencies, such as the Food and Drug Administration or the Federal Trade Commission.
Obscene broadcasts are prohibited at all times, while indecent or profane broadcasts are prohibited during certain hours. Violators are subject to sanctions that include civil penalties, criminal fines, license revocation and/or imprisonment of not more than two years. For more information, see our guide on Obscene, Indecent and Profane Broadcasts.
What if I think a specific ad is false or misleading?
Broadcasters are responsible for selecting the broadcast material that airs on their stations, including advertisements. The FCC expects broadcasters to be responsible to the community they serve and act with reasonable care to ensure that advertisements aired on their stations are not false or misleading.
The FTC has primary responsibility for determining whether specific advertising is false or misleading, and for taking action against the sponsors of such material. You can file a complaint with the FTC , or call toll-free 1-877-FTC-HELP (1-877-382-4357).