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Duhamel Broadcasting Enterprises

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Released: March 31, 2014
Federal Communications Commission
Washington, D.C. 20554
March 31, 2014

DA 14-436
Released: March 31, 2014

New Rushmore Radio, Inc.
c/o Jack N. Goodman
1200 New Hampshire Avenue NW, Suite 800
Washington, D.C. 20036
Duhamel Broadcasting Enterprises
c/o Richard R. Zaragoza
Pillsbury Winthrop Shaw Pittman LLP
2300 N Street NW
Washington, D.C. 20037
Re: Application for Assignment of Licenses
KOTA-TV, Rapid City, SD, Fac. Id. No. 17688
KHSD-TV, Lead, SD, Fac. Id. No. 17686
KSGW-TV, Sheridan, WY, Fac. Id. No. 17680
KDUH-TV, Scottsbluff, NE, Fac. Id. No. 17683
Lead File No. BALCDT-20131113BRS
Dear Counsel:
As set forth in greater detail below, we grant the above-captioned applications for assignment of
television licenses from Duhamel Broadcasting Enterprises (“Duhamel”) to New Rushmore Radio, Inc.
(“New Rushmore”), conditioned upon New Rushmore coming into compliance with the radio/television
cross-ownership rule with 60 days of release of this letter.1 We do not anticipate granting extensions of
the limited period afforded herein. Consequently, we deny New Rushmore’s request for waiver of the
cross-ownership rule conditioned upon the outcome of the 2010 Quadrennial Ownership NPRM,2 as well
as deny its alternate request for a six-month temporary waiver of the rule. Finally, we grant New
Rushmore authority to continue operating KHSD-TV, Lead, South Dakota, as a satellite station of
KOTA-TV in the Rapid City, South Dakota Nielsen Designated Market Area (“DMA”), pursuant to Note
5 of Section 73.3555 of the Commission’s rules.3
New Rushmore is the licensee of six radio stations in the Rapid City, South Dakota, Arbitron
Radio Metro Market. Duhamel is the licensee of KOTA-TV and its associated satellite stations, KHSD-
TV and KSGW-TV, in the Rapid City DMA; KDUH-TV in the Cheyenne-Scottsbluff DMA; and four
radio stations in the Rapid City Arbitron Radio Metro Market. The proposed transaction would transfer

1 47 C.F.R. § 73.3555(c).
2 2010 Quadrennial Regulatory Review – Review of the Commission’s Broadcast Ownership Rules; Promoting
Diversification of Ownership in the Broadcasting Services
, Notice of Proposed Rulemaking, 26 FCC Rcd 17489
(2011) (2010 Quadrennial Ownership NPRM).
3 47 C.F.R. § 73.3555, Note 5.
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KOTA-TV and the satellite and low-power stations that repeat its signal from Duhamel to New
Rushmore. 4
Waiver of the Radio-TV Cross Ownership Rule. As set forth in sections 73.3555(c)(1)(i) and (ii)
of the Commission’s rules, the radio/television cross-ownership rule is triggered when the analog Grade
A contour of a television station encompasses the entire community of license of a commonly owned AM
or FM radio station, or when the 2 mV/m contour of an AM radio station, or the 1 mV/m contour of an
FM radio station, encompasses the entire community of license of a commonly owned television station.5
Though the Grade A contour no longer exists after the digital transition, Duhamel does not dispute that it
holds a 2 television/6 radio station combination for purposes of this cross-ownership analysis.6
An entity may hold an attributable interest in one television station and up to six radio stations so
triggered in any market where at least 20 independently owned media voices remain in the market after
the proposed transaction.7 In markets where at least 10 but less than 20 independently owned media
voices will exist after the transaction, an entity may hold attributable interests in one television station and
up to four radio stations, or, if permitted by the Commission's local television ownership rule, two
television stations and four radio stations. There would be 17 media voices following the consummation
of the proposed transaction. One of the television stations would not be subject to the cross-ownership
rule as an authorized satellite and, therefore, for purposes of this analysis, we would consider Duhamel as
owning a 1 tv/6 radio station combination.8 Regardless, Duhamel would need to divest two radio stations
to come into compliance with the cross-ownership limits.
Consequently, New Rushmore has requested a waiver of the radio-TV ownership rule pending the
Commission’s decision in the 2010 Ownership NPRM, which proposed to repeal the rule. Alternatively,
New Rushmore requests a six-month waiver of the rule to allow appropriate time to divest its interest in
two of the radio stations.

4 File No. BALCDT-20131113BRS, Exh. 13.
5 47 C.F.R. §73.3555(c)(1)(i) and (ii) (2002).
6 The Commission has developed the digital noise-limited service contour (NLSC) to approximate the same
probability of service as the analog Grade B contour, and that it has stated that the two are roughly equivalent. See
47 C.F.R. § 73.622(e); 2010 Quadrennial Regulatory Review — Review of the Commission's Broadcast Ownership
Rules and Other Rules Adopted Pursuant to Section 202 of the Telecommunications Act of 1996
, Notice of Inquiry,
25 FCC Rcd 6086, 6117 (2010). The staff has, in the past, recognized use of the NLSC as a substitute for the analog
Grade A contour in determining which stations implicate the radio/television cross-ownership rule. Nassau
Broadcasting II, LLC
, Letter, 25 FCC Rcd 1851, 1856 (Aud. Div. 2010). See, also, 2010 Quadrennial Regulatory
Review – Review of the Commission’s Broadcast Ownership Rules; Promoting Diversification of Ownership in the
Broadcasting Services, Notice of Proposed Rulemaking, 26 FCC Rcd 17489, 17538-17539 (2011).

7 The Commission counts as “voices” television stations within the DMA of the television station(s)’ communitie(s)
of license, and radio stations that are in the radio metro market as defined by Arbitron or another comparable ratings
agency of the TV station(s)’ communitie(s) of license, the commonly owned radio station(s) communitie(s) of
license, as well as out-of-market broadcast radio stations with a reportable share in the relevant market. 47 C.F.R. §
73.3555(c)(3) (2002).
8 47 C.F.R. § 73.3555, Note 5. As noted below, we re-authorize station KHSD-TV as a satellite of KOTA-TV
based on the standards set forth in Television Satellite Stations. Television Satellite Stations Review of Policies and
, Report and Order, 6 FCC Rcd 4212, 4215 (1991)(subsequent history omitted)(Television Satellite Stations).
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The Commission does not routinely waive rules merely because they could be modified in the
future as a result of a pending rulemaking.9 Applicants have cited Capital Cities/ABC, Inc.10 as support
for its proposal here. However, we find this case to be distinguishable because the instant proposal would
permit the creation of a new prohibited combination, not postpone divestiture of a grandfathered
combination, as was the case in Capital Cities/ABC, Inc.11 We conclude, therefore, that a waiver pending
resolution of the 2010 Ownership NPRM would not be in the public interest.
We will grant a temporary waiver of our cross-ownership rules only if it “will not significantly
frustrate the policies underlying the multiple ownership rules,” in this case competition, diversity, and
localism.12 We have stated that a temporary waiver's effect on competition and diversity may be
somewhat less consequential if the level of competition and diversity that exist is already sufficient.13 As
noted in the applicants’ showing, seventeen broadcast media voices, including both radio and television
stations, will remain within the Rapid City market post-transaction. This is a significantly smaller, and
more concentrated, market than those for which we have granted temporary waivers in the past.14 Further,
the transaction at issue here involves only four stations in two markets. Therefore, while we have found
that large, multi-station transactions are “a compelling circumstance weighing in favor of a temporary
waiver,”15 such circumstances do not apply in the instant case. Nevertheless, even though we do not
believe that a full 6-month temporary waiver would be in the public interest in this case, we do believe
providing 60 days to come into compliance with the radio/tv cross-ownership rule would be in the public
interest, as there is a public interest benefit in allowing a limited time for an orderly divestiture. It is our
understanding that the applicants have found buyers and that the applicants have already begun the
divestiture process.
Continuing Satellite Waiver. New Rushmore also seeks a continuing waiver to operate KHSD-
TV as a satellite of KOTA-TV. Duhamel constructed KHSD-TV as a satellite station of KOTA-TV in
1966 and it has been operated as a satellite at all times since then.16
In Television Satellite Stations,17 the Commission established the requirement that all applicants
seeking to transfer or assign satellite stations justify continued satellite status by demonstrating

9 RKO General, Inc., Memorandum Opinion and Order, 3 FCC Rcd 5262, 5263 (1988); Lauren A. Colby, Letter
Decision, 3 FCC Rcd 4476, 4476 (Aud. Div. 1988).
10 Capital Cities/ABC, Inc., Letter Decision, 2 FCC Rcd 2539 (1987).
11 See RKO General, Inc., 3 FCC Rcd at 5263.
12 UTV of San Francisco, Inc., Memorandum Opinion and Order, 16 FCC Rcd 14975, 14985 (2001); J.S. Kelly,
, Memorandum Opinion and Order, 13 FCC Rcd 23632, 23636 (1998)
13 UTV of San Francisco, Inc., 16 FCC Rcd at 14984.
14 Id. (finding temporary waiver appropriate where there were 30 independent voices post-merger, with ten
independent television voices); Lint Co., Memorandum Opinion and Order, 15 FCC Rcd 18130, 18133
(2000)(granting temporary 6-month waiver where 13 independently owned and operating commercial and
noncommercial television stations, and a total of 27 independently owned broadcast voices, remained during period
of common ownership).
15 Telemundo Communications Group, Inc., Memorandum Opinion and Order, 17 FCC Rcd 6958, 6978 (2002),
citing, Guy Gannet Communications, Inc., Memorandum Opinion and Order, 14 FCC Rcd 6204 (1999).
16 File No. BALCDT-20131113BRS, Exh. 13. New Rushmore does not require a waiver to own KDUH-TV because
it is located in the separate Cheyenne-Scottsbluff DMA and does not require a waiver to own KSGW-TV because
the noise-limited contour of KSGW-TV does not overlap with any other station in the transaction. Id.
17 Television Satellite Stations, 6 FCC Rcd at 4215.
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compliance with a three-part “presumptive” satellite exemption standard applicable to new satellite
stations. The presumptive satellite exemption is met if the following three public interest criteria are
satisfied: (1) there is no City Grade overlap between the parent and the satellite; (2) the proposed satellite
would provide service to an underserved area; and (3) no alternative operator is ready and able to
construct or to purchase and operate the satellite as a full-service station.18 If an applicant does not
qualify for the presumption, the Commission will evaluate the proposal on an ad hoc basis and grant the
application if there are compelling circumstances that warrant approval.19 In support of its waiver
request, New Rushmore submits an analysis by Dr. Mark Fratrik of BIA Kelsey.
With regard to the first criterion, we note that, following the digital transition, full-power
television stations have a digital Principal Community contour that serves a much larger area than their
former analog City Grade contour. Thus, as we stated previously, the Principal Community contour is not
an equivalent standard to use in determining whether a proposed satellite qualifies for the presumptive
satellite exemption to the duopoly rule.20 Fratrik notes that, although there is a significant overlap
between the service areas of KOTA-TV and KHSD-TV, ridges to the west of the KOTA-TV transmitter
block much of its signal to areas west of those ridges, and conversely those same ridges block much of the
signal from the KHSD-TV transmitter in the area around Rapid City and to its east.21
Regarding the second criterion, New Rushmore relies on the Commission’s “transmission” test to
demonstrate that KHSD-TV provides service to an underserved area. That test deems an area
underserved if there are two or fewer full-power television stations (including commercial,
noncommercial, and satellite stations) licensed to the proposed satellite’s community of license. Here,
only KHSD-TV and KIVV-TV, a satellite of KEVN-TV, are licensed to serve Lead.
As for the third criterion, New Rushmore relies on Fratrik’s analysis to conclude that all of the
major English-language television networks have existing affiliates serving the Rapid City DMA and
there are an insufficient number of Hispanic-origin residents to support a television station. Thus, if
KHSD-TV did not operate as a satellite, it would have to become an independent station and produce or
acquire all of its programming, Fratrik contends. 22 Moreover, Fratrik notes that advertising revenues in
the Rapid City DMA, have shown only weak revenue growth and states “[t]his poor revenue growth
would provide a substantial challenge for any television station that would enter the market.”23 Fratrik
states that it would therefore be difficult to support a full-service station, particularly since most similarly
sized markets support fewer full service stations than are operating in Rapid City, which is the 173rd
largest market in terms of households. Fratrik concludes that, based on the costs a new operator would
incur to convert KHSD-TV to full-service, the absence of network affiliations, and the present economic
conditions, it “is highly unlikely that KHSD-TV could become economically viable.”24
Although the instant request does not satisfy the Commission’s presumptive satellite exemption
standard, New Rushmore has provided information sufficient to warrant continued satellite operation for

18 Id. at 4213-14.
19 Id. at 4212.
20 New Young Broadcasting Holding Company, Inc., Letter Decision, 25 FCC Rcd 7518, 7519 (Vid. Div. 2010).
21 Mark A Fratrik, The Economic Viability of KHSD-TV If Operated As A Full-Service Television Station, Analysis
(Nov. 12, 2013), File No. BALCDT-20131113BRS, Exh. 13, Attachment D (“Fratrik Report”) at 4 n.3.
22 Id. at 2-3.
23 Id. at 6.
24 Id. at
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KHSD-TV under our ad hoc analysis. Given the station’s long history as a satellite, the geographically
challenging nature of its coverage area, and the economic position of the Rapid City DMA, it is unlikely
that an alternative operator would be willing and able to operate the station as stand-alone facility.
Accordingly, we find that the continued operation of KHSD-TV as a satellite of KOTA-TV would serve
the public interest.
Furthermore, having carefully reviewed the applications, we find that the applicants are fully
qualified and conclude that the grant of the applications would serve the public interest.
Current Renewals. The license renewal application for station KDUH-TV, Scottsbluff,
Nebraska, is currently pending.25 In cases involving the assignment, as opposed to the transfer of control,
of a broadcast station's license during the time when the station’s license is also being considered for
renewal, all that is assignable is the right to continue operating during the license renewal proceeding.26
New Rushmore has submitted a statement explicitly agreeing to stand in the stead of the assignor in any
renewal application that is pending at the time of the consummation of the assignment.27 The license
renewal application for station KDUH-TV has not been petitioned, and there are no pending proceedings
that present basic character qualification issues. Therefore, we will apply the policy set out in
Shareholders of CBS to station KDUH-TV’s pending assignment application, but our grant is limited to
authorization to continue operating, pursuant to 47 U.S.C. § 307(c)(3), during the pendency of the license
renewal application.
ACCORDINGLY, IT IS ORDERED, That the applications for assignment of the licenses of
KOTA-TV, Rapid City, SD, Fac. Id. No. 17688, KHSD-TV, Lead, SD, Fac. Id. No. 17686, KSGW-TV,
Sheridan, WY, Fac. Id. No. 17680, and KDUH-TV, Scottsbluff, NE, Fac. Id. No. 17683 (Lead File No.
BALCDT-20131113BRS) ARE GRANTED. Furthermore, New Rushmore Radio, Inc., IS FURTHER
ORDERED, to come into compliance with the radio/television cross-ownership rule, 47 C.F.R. §
73.3555(c), within 60 days of release of this letter. IT IS FURTHER ORDERED, That New Rushmore’s
request for a continuing waiver to operate KHSD-TV as a satellite of KOTA-TV IS GRANTED.
Barbara A. Kreisman
Chief, Video Division
Media Bureau

25 File No. BALCDT-20131113BRS, Exh. 13
26 Existing Shareholders of Cumulus Media, Inc., Memorandum Opinion and Order, 26 FCC Rcd 12956, 12960
(MB 2011) (citing See American Broadcasting Companies, Inc., Memorandum Opinion and Order, 7 FCC 2d 245,
261 (1966)).
27 File No. BALCDT-20131113BRS, Exh. 13.
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