Frontier, in partnership with Mission West Virginia, will test whether offering financial incentives increases the likelihood that subscribers will take digital literacy training. Frontier will permit subscribers to choose from three offers within the pilot project. The first is a $20 monthly subsidy off a range of wireline broadband plans. The second requires participation in a digital literacy program and receives a $30 monthly subsidy and a waiver of the $34.99 non-recurring charge. The third choice requires participation in a digital literacy program in order to receive the $20 monthly subsidy and a free computer. For the second and third offers, Frontier will have a test group in which subscribers are required to take training, and a control group, in which subscribers are encouraged to take training but will not receive incentives for doing so. This project is unique in testing whether a financial incentive to take digital literacy training can help in overcoming adoption hurdles (e.g., addressing relevance, privacy concerns).
Frontier Communications Corp. | Broadband Pilot Application | Appendix A | Appendix B | Appendix C| WV Lifeline Application | Supplement | Supplement Appendix A | Supplement Appendix B | Unredacted Version
For more information contact: 888-899-8849Published: July 10, 2013 Updated: July 15, 2013