Workshop: Programmatic Efforts to Increase Broadband Adoption and Usage – What Works and What Doesn't?

3:30 pm – 5:30 pm EDT
Washington, DC
The goal of this workshop is to explore adoption programs that aim to increase adoption and utilization of broadband. This workshop will focus on programs already developed and implemented by non-profits, private industry, and government entities. Panelists will discuss the categories into which these programs fall, the adoption issues specifically addressed, the costs of implementation, and a quantification of their results. Both successes and failures should be addressed, in order to learn lessons and develop best practices, as well as challenges that may arise in sustaining programs. The workshop also will examine whether such adoption programs could be implemented on a national basis and what specific adoption-related recommendations should be included in the National Broadband Plan.



The following are some of the preliminary topics that will be covered at this workshop. If you would like to discuss any other topics, please send us your suggestions.
  • What is the best way to organize adoption/utilization programs into coherent categories?
  • Affordability of Equipment
  • Affordability of Service
  • Digital Literacy/Training
  • Relevant Content Development for Target Populations
  • Needs of Specific Demographic Segments
  • Demand Aggregation
  • What programs have been developed and implemented by non-profits, private industry, and government entities to promote broadband adoption and utilization?
  • What were the length, demographic and/or geographic coverage, and cost of the programs?
  • What goals were originally defined for the programs? Which programs have been successful? Which programs have not met their goals and what were the reasons?
  • Which programs are scalable for a national broadband adoption/utilization effort?
  • What are the panelists’ recommendations for achieving maximum adoption and utilization of broadband throughout the nation?


3:30 pm Workshop Introduction, Angie Kronenberg, Moderator 
3:35 am Panelist Presentations 
  • Kathryn Falk, VP, Public Affairs, Cox Communications, Northern Virginia 
  • Greg Goldman, Chief Executive Officer, Digital Impact Group 
  • Howie Hodges, Sr. VP for Business Development & Government Affairs, One Economy Corporation 
  • Laurie Itkin, Director of Government Affairs, Cricket Communications, Inc./Leap Wireless, Inc. 
  • Thomas Kamber, Ph.D., Executive Director, Older Adults Technology Services (OATS) 
  • Mark Malaspina, Chief Program Officer, Computers for Youth 
  • Raquel Noriega, Director of Strategic Partnerships, Connected Nation 
4:10 pm Panelist Discussion and Responses to Questions 
5:25 pm Closing Statement, Moderator 
5:30 pm Adjournment

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