Mar
23
2016

OCBO Roundtable Discussion on Diversity and Government Advertising

10:00 am - 12:00 pm EDT
FCC Headquarters, in the Commission Meeting Room, 445 12th Street SW, Washington, DC.

The FCC‘s Office of Communications Business Opportunities (“OCBO”) hosted this roundtable discussion on diversity and government advertising practices on Wednesday, March 23, 2016 at FCC Headquarters, in the Commission Meeting Room, 445 12th Street SW, Washington, DC.  

Government advertising covers a variety of subjects – public service announcements, federal job openings, competition for federal contracts, and even the sale of surplus government property.  Federal agencies also use numerous platforms to educate the public about their core services: television, radio, and now, increasingly, social media outlets such as Facebook, Twitter, and Instagram.  This important event examined strategies for reaching minority and underserved communities no matter the platform; how women and minority owned broadcasting companies and advertising agencies can participate in procurements for advertising services; and equally important, how diverse businesses can assist the federal government in getting its message out. 

Public Notice