FCC Releases the Final Three Research Studies on Media Ownership.
Federal Communications Commission
News Media Information 202 / 418-0500445 12th St., S.W.
Washington, D.C. 20554
Released: July 27, 2011
FCC RELEASES THE FINAL THREE RESEARCH STUDIES ON MEDIA OWNERSHIP
MB Docket No. 09-182The Federal Communications Commission announces the release of the final three research
studies on media ownership.1 The three studies, which are listed below, are intended to inform the
Commission’s quadrennial review of its media ownership rules pursuant to rulemaking docket MB
Docket No. 09-182.2 On June 15, 2011, the Media Bureau released the Protective Order that established
the procedures for public review of the proprietary portions of data sets created by the authors of the
studies.3 The Commission will seek formal comment on all eleven studies within the context of the
Notice of Proposed Rulemaking in this proceeding and requests that all comments on the studies be
submitted to the Commission for consideration at that time. We are releasing the studies earlier, in order
to provide parties additional time to review the results and the underlying data.
The three studies released today were conducted by outside researchers and examine a range of
issues that impact diversity, competition, and localism, three important policy goals of the media
ownership rules. Pursuant to this Public Notice, the Commission is making available on the
Commission’s website at http://www.fcc.gov/ownership the three studies, peer reviews, and the authors’
responses (if any) to the peer reviews. The Commission will incorporate the studies in the record of this
1 The Commission commissioned a total of nine economic studies to evaluate the current marketplace and the state
of the media industry. See Media Bureau Announces the Release of Requests for Quotation for Media Ownership
Studies and Seeks Suggestions for Additional Studies in Media Ownership Proceeding, MB Docket No. 09-182,
Public Notice, 25 FCC Rcd 7514 (MB 2010). In addition, the Commission conducted two in-house studies. On
June 15, 2011, the Commission released the first five studies. FCC Releases Five Research Studies on Media
Ownership and Adopts Procedures for Public Access to Underlying Data Sets, MB Docket No. 09-182, Public
Notice, DA 11-1055 (MB, rel. June 15, 2011). On July 21, 2011, the Commission released three additional studies.
FCC Releases Three Additional Research Studies on Media Ownership, MB Docket No. 09-182, Public Notice, DA
11-1202 (MB, rel. July 21, 2011). If there are updates or revisions to any of the studies, the Commission will post
the revised study on the media ownership website.
2 2010 Quadrennial Regulatory Review – Review of the Commission’s Broadcast Ownership Rules and Other Rules
Adopted Pursuant to Section 202 of the Telecommunications Act of 1996, MB Docket No. 09-182, Notice of Inquiry,
25 FCC Rcd 6086 (2010).
3 2010 Quadrennial Regulatory Review – Review of the Commission’s Broadcast Ownership Rules and Other Rules
Adopted Pursuant to Section 202 of the Telecommunications Act of 1996, MB Docket No. 09-182, Protective Order,
DA 11-1056 (MB, rel. June 15, 2011) (“Protective Order”).
A number of the authors of the media ownership studies created data sets using proprietary
information licensed to the author or the Commission. Beginning today, the data sets, as well as related
materials necessary to replicate the studies’ analyses, including market data provided to the authors of the
studies as “Government Furnished Information,” will be made available for review and inspection by
interested parties consistent with procedures contained in the Protective Order. Prior to reviewing the
proprietary data sets, parties are required to sign and submit the Declaration, which was released as part
of the Protective Order. Parties also may be able to obtain licenses from licensors of the underlying
proprietary data to evaluate the results of the studies and/or to develop other studies that will contribute to
the record in this proceeding.
For many of the studies, the data sets that the Commission will make available are only readable
by, and require the user to be familiar with, specific statistical software programs (namely, Gauss, R, and
Stata). The Commission has a limited number of on-site computing resources available for use by
members of the public. Therefore we recommend that interested parties call in advance to schedule use of
the Commission’s facilities. Persons with a scheduled appointment will be given priority over walk-in
The following is a listing of the three media ownership studies released today, and their
Media Ownership Study 2, Consumer Valuation of Media as a Function of Local Market
Structure, by Scott J. Savage and Donald M. Waldman
Media Ownership Study 8A, Local Media Ownership and Viewpoint Diversity in Local
Television News, by Adam D. Rennhoff and Kenneth C. Wilbur
Media Ownership Study 8B, Diversity in Local Television News, by Lisa M. George and Felix
For further information, contact Tracy Waldon, Media Bureau, at (202) 418-0957. Press inquiries
should be directed to Janice Wise, Media Bureau, at (202) 418-8165.
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