TracFone Smartphone Project

TracFone, in partnership with Technology Goes Home, will test the effect of both discounted price and hardware cost on mobile broadband adoption and retention using four variations in its broadband service plans and one control group randomly assigned over a large, geographically diverse sample.  By offering varying combinations of free or discounted hardware and $10 or $20 per month service, low-income customers’ sensitivity to upfront and ongoing prices can be measured.  By comparing the two variations in offers with the control group, which is priced at market rate, TracFone will be able to estimate the take-rate for each price point with 2 GB on data limits. 

TracFone Smartphone Project | Supplement | Second Supplement | Third Supplement


Tuesday, July 23, 2013