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Rural Call Completion, WC Docket No. 13-39.
Most Americans take three things for granted: death, taxes, and a telephone system that
works. You dial a phone number, you hear a ring, and your call is completed. But for an
increasing number of rural Americans, that’s not the case. Calls are dropped. You get a busy
signal even when no one is home. You dial a rural number and hear nothing but dead air for five
or six seconds before the line disconnects. It almost seems like the most appropriate greeting
when you call rural America nowadays should be, “Can you hear me now?”
This is unacceptable. Wherever you live—whether it’s Pittsburg, Kansas, or Pittsburgh,
Pennsylvania—and whatever technology you use—whether it’s a landline, a cellphone, or
VoIP—when your number is dialed, your phone should ring shortly thereafter.
Consumers, state commissions, and rural telephone companies have expended a lot of
effort bringing rural call completion problems to our attention. So I’m glad that the FCC is
finally taking action to address this issue. With today’s Order, the Commission will start
collecting data so we can better understand the difficulties involved. And armed with that
information, we will be in a position to take action against those responsible.
I am especially pleased that my colleagues were willing to incorporate many of my
suggestions to improve the item. By aligning the safe harbor with established best practices and
reducing the burden of compliance, we create stronger incentives for carriers to be good actors.1
By giving affiliated providers flexibility in recording and reporting their data, we reduce the
administrative hassle our rules might otherwise cause.2 By targeting our recordkeeping on rural
calls, we cut the cost of compliance by 90 percent.3 And by promising to reexamine our rules
within three years, we ensure that the data isn’t collected only to itself collect digital dust on a
Commission hard drive.4 Instead, the data will be used to ensure that our rules reflect current
marketplace realities—a maxim that should apply to every area under the agency’s purview.
Of course, today’s action alone is unlikely to solve the call completion problems that
have plagued rural America. I look forward to collaborating with my colleagues on future
efforts. Many others are on the beat, too. The staff of the Wireline Competition Bureau, the
Enforcement Bureau, and the Office of General Counsel deserve thanks for getting us this far.
The Alliance for Telecommunications Industry Solutions, NTCA—The Rural Broadband
Association, the National Exchange Carrier Association, the National Association of Regulatory
Utility Commissioners, and many others are working hard to improve the quality of calls to rural
America as well. Through our collective efforts and aided by the information we will receive as
a result of this order, I hope that we will solve the rural call completion problem as soon as

1 See Order at paras. 90–101.
2 See id. at para. 25.
3 See id. at para. 49.
4 See id. at paras. 109–10.

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