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FCC Releases Three Additional Research Studies on Media Ownership.

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Released: July 21, 2011


Federal Communications Commission

News Media Information 202 / 418-0500

445 12th St., S.W.


Washington, D.C. 20554

TTY: 1-888-835-5322

DA 11-1202

Released: July 21, 2011


MB Docket No. 09-182

The Federal Communications Commission announces the release of three additional research
studies on media ownership.1 The three studies, which are listed below, are intended to inform the
Commission's quadrennial review of its media ownership rules pursuant to rulemaking docket MB
Docket No. 09-182.2 On June 15, 2011, the Media Bureau released the Protective Order that established
the procedures for public review of the proprietary portions of data sets created by the authors of the
studies.3 The Commission will seek formal comment on all eleven studies within the context of the
Notice of Proposed Rulemaking in this proceeding and requests that all comments on the studies be
submitted to the Commission for consideration at that time. We are releasing the studies earlier, in order
to provide parties additional time to review the results and the underlying data.
The three studies released today, which were conducted by outside researchers and by
Commission staff, examine a range of issues that impact diversity, competition, and localism, three
important policy goals of the media ownership rules. Pursuant to this Public Notice, the Commission is
making available on the Commission's website at the three studies, peer
reviews, and the authors' responses (if any) to the peer reviews. The Commission will incorporate the
studies in the record of this proceeding.
A number of the authors of the media ownership studies created data sets using proprietary
information licensed to the author or the Commission. Beginning today, the data sets, as well as related
materials necessary to replicate the studies' analyses, including market data provided to the authors of the

1 The Commission commissioned a total of nine economic studies to evaluate the current marketplace and the state
of the media industry. See Media Bureau Announces the Release of Requests for Quotation for Media Ownership
Studies and Seeks Suggestions for Additional Studies in Media Ownership Proceeding
, MB Docket No. 09-182,
Public Notice, 25 FCC Rcd 7514 (MB 2010). In addition, the Commission conducted two in-house studies. On
June 15, 2011, the Commission released the first five studies. FCC Releases Five Research Studies on Media
Ownership and Adopts Procedures for Public Access to Underlying Data Sets
, MB Docket No. 09-182, Public
Notice, DA 11-1055 (MB, rel. June 15, 2011). The three remaining economic studies will be released pending
completion of peer reviews and authors' responses, if any, to those reviews.
2 2010 Quadrennial Regulatory Review Review of the Commission's Broadcast Ownership Rules and Other Rules
Adopted Pursuant to Section 202 of the Telecommunications Act of 1996
, MB Docket No. 09-182, Notice of Inquiry,
25 FCC Rcd 6086 (2010).
3 2010 Quadrennial Regulatory Review Review of the Commission's Broadcast Ownership Rules and Other Rules
Adopted Pursuant to Section 202 of the Telecommunications Act of 1996,
MB Docket No. 09-182, Protective Order,
DA 11-1056 (MB, rel. June 15, 2011) ("Protective Order").

studies as "Government Furnished Information," will be made available for review and inspection by
interested parties consistent with procedures contained in the Protective Order. Prior to reviewing the
proprietary data sets, parties are required to sign and submit the Declaration, which was released as part
of the Protective Order. Parties also may be able to obtain licenses from licensors of the underlying
proprietary data to evaluate the results of the studies and/or to develop other studies that will contribute to
the record in this proceeding.
For many of the studies, the data sets that the Commission will make available are only readable
by, and require the user to be familiar with, specific statistical software programs (namely, Gauss, R, and
Stata). The Commission has a limited number of on-site computing resources available for use by
members of the public. Therefore we recommend that interested parties call in advance to schedule use of
the Commission's facilities. Persons with a scheduled appointment will be given priority over walk-in
The following is a listing of the three media ownership studies released today, and their
respective authors:
Media Ownership Study 1, Local Media Ownership and Media Quality, by Adam D. Rennhoff
and Kenneth C. Wilbur
Media Ownership Study 4, Local Information Programming and the Structure of Television
Markets, by Jack Erb
Media Ownership Study 10, Broadcast Ownership Rules and Innovation, by Andrew S. Wise
For further information, contact Tracy Waldon, Media Bureau, at (202) 418-0957. Press inquiries
should be directed to Janice Wise, Media Bureau, at (202) 418-8165.

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