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FCC Upholds Grant Of Applications Of 6 Johnson Road Licenses And EMF

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Released: June 10, 2014

Federal Communications Commission

FCC 14-82

Before the

Federal Communications Commission

Washington, D.C. 20554

In the Matter of



6 Johnson Road Licenses, Inc., Assignor


File No. BALH-20120509AER


Facility ID No. 73256




File No. BALH-20120509AES

Cumulus Licensing LLC, Assignee


Facility ID No. 32946


Applications for Assignment of Stations


WMEZ(FM), Pensacola, Florida and WXBM-FM,


Milton, Florida



Educational Media Foundation, Assignor


File No. BALH-20120709AFX


Facility ID No. 70657




Cumulus Licensing LLC, Assignee



Application for Assignment of Station


WABD(FM), Mobile, Alabama




Adopted: June 9, 2014


June 10, 2014

By the Commission:


In this Memorandum Opinion and Order, we deny the Application for Review filed by

ADX Communications of Escambia and ADX Communications of Pensacola (collectively, “ADX”) on

February 1, 2013. ADX seeks review of a January 2, 2013, action by the Media Bureau (“Bureau”),

which granted the above-captioned applications for: (1) assignment of the licenses for stations

WMEZ(FM), Pensacola, Florida, and WXMB-FM, Milton, Florida, from 6 Johnson Road Licenses, Inc.

to Cumulus Licensing LLC (“Cumulus”); and (2) assignment of the license for station WABD(FM)

(formerly WLVM(FM)), Mobile, Alabama, from Educational Media Foundation to Cumulus

(collectively, the “Applications”).1


ADX raises two issues on review, both of which it also argued below. First, it contends

that the Bureau erred by “mechanically” applying an Arbitron-Metro-based local radio market definition

to the Mobile and Pensacola areas.2 This Arbitron-based definition fails to capture the unique market

1 Dan J. Alpert, Esq., Letter, 28 FCC Rcd 20 (MB 2013) (“Letter Decision”). On February 25, 2013, Cumulus filed

an Opposition to the Application for Review (“Opposition”). On March 18, 2013, ADX filed a Reply to the

Opposition to the Application for Review.

2 See 2002 Biennial Regulatory Review – Review of the Commission's Broadcast Ownership Rules and Other Rules

Adopted Pursuant to Section 202 of the Telecommunications Act of 1996, Report and Order and Notice of Proposed

Rulemaking, 18 FCC Rcd 13620 (2003) (“Ownership Order”), aff'd in part and remanded in part sub nom.,

Prometheus Radio Project v. FCC, 373 F.3d 372 (2004), cert. denied, 545 U.S. 1123 (2005).


Federal Communications Commission

FCC 14-82

realities in this case, according to ADX, because: (1) the Mobile and Pensacola Arbitron Metros are

physically adjacent; and (2) each of the Class C, C0, and C1 stations that are listed by Arbitron as “home”

to either Metro also provides substantial signal coverage to the other Metro, by virtue of centrally located

transmitters. Because the use of Arbitron Metros is inappropriate in this circumstance, ADX urges,

Cumulus should be required to demonstrate compliance with the multiple ownership rules using the

interim contour-based methodology, which is usually applicable only to stations located outside the

boundaries of an Arbitron Metro.3


Second, ADX argues that the Bureau erred in holding that the May 7, 2012, grant of a

community of license change for Cumulus-owned Station WDLT-FM from Atmore, Alabama (located

outside any Arbitron Metro market) to Saraland, Alabama (located within the Mobile Metro) did not

trigger the requirement that a licensee must wait two years before taking advantage of a change in an

Arbitron market.4

Rather, according to ADX, this community of license change is subject to the two-year

waiting period under the “Commission’s general policy prohibiting manipulation of the multiple

ownership rules” because, “before the city-of-license change, [Cumulus] was required to satisfy the

contour overlap standard as well as the Arbitron standard; after the city-of-license change, it suddenly,

instantaneously, wishes to be required only to satisfy the Arbitron standard.”5


In the Letter Decision, the Bureau fully addressed both of these issues. Regarding ADX’s

arguments that an Arbitron-Metro-based ownership analysis should not apply to the Mobile and

Pensacola markets, the Bureau observed that there is nothing new or unique about two adjacent Arbitron

Metro markets “sharing” numerous stations—i.e., each Metro receiving substantial signal coverage from

stations that are “home” to the neighboring Metro.6 Furthermore, we agree with the Bureau that

redefining these two markets based solely on transmitter locations and signal contours would be precisely

the approach that the Commission rejected when it adopted the Arbitron Metro standard in 2003.7

Finally, contrary to ADX’s assertions, the Bureau did not “mechanically” apply the numerical ownership

limits; rather, it conducted a full public interest analysis and concluded that, post-transaction, competition

for listeners would be preserved in the Mobile and Pensacola markets.8 We agree with this conclusion.


Regarding the two-year waiting period, we uphold the Bureau’s decision not to expand

the established categories of changes covered by the restriction to include the community of license

change at issue here.9 As the Letter Decision makes clear, such community of license changes do not

“implicate the Commission’s underlying concern regarding the malleability of Arbitron Metro market

definitions.”10 In this case, where the Applicant satisfies the numerical limits set out in Section 73.3555

3 Application for Review at 20; see also Ownership Order, 18 FCC Rcd at 13729-30.

4 Application for Review at 20-23; see File No. BPH-20120131AJS; Ownership Order, 18 FCC Rcd at 13726.

5 Application for Review at 21-23.

6 Letter Decision, 28 FCC Rcd at 27. For example, in its Opposition, Cumulus points out that the Orlando, Florida,

and Melbourne-Titusville-Cocoa, Florida, Arbitron Metros share many of the characteristics of the Mobile and

Pensacola Metros. Opposition at 10-12, Exhibit B.

7 Letter Decision, 28 FCC Rcd at 27.

8 Id. at 25.

9 Id. at 26 (explaining that the established categories include a change in the boundaries of the Arbitron Metro, a

change in a station’s “home” designation status, and the creation or elimination of an entire Metro).

10 Id. (citing Clear Channel Broadcasting Licenses, Inc., Memorandum Opinion and Order and Notice of Apparent

Liability for Forfeiture, 24 FCC Rcd 14078, 14085 (MB 2009).

The Commission has recently expressed concern,

however, that “the licensee of a station currently located in an Arbitron Metro could . . . reduce the number of its

stations listed as ‘home’ to that Metro, without triggering the two-year waiting period and without any change in

physical coverage or market competition, merely by specifying a new community of license located outside the

Metro.” 2014 Quadrennial Regulatory Review—Review of the Commission's Broadcast Ownership Rules and Other




Federal Communications Commission

FCC 14-82

of the Rules, the defined Arbitron Metro has not changed, the station is already designated as “home” to

the relevant Metro, and the Applicant has not manipulated the Arbitron market definition, 11 the basic

conditions are present that the Commission has determined will protect against excessive market

concentration in “virtually all cases.”12 Therefore, the Bureau properly authorized Cumulus to

immediately acquire an additional station in the Mobile Metro market, relying only on its Arbitron-based

ownership analysis.13


Upon review of the Application for Review and the entire record, we conclude that ADX

has not demonstrated that the Bureau erred. The Bureau, in the Letter Decision, properly decided the

matters raised, and we uphold its decision for the reasons stated therein.


ACCORDINGLY, IT IS ORDERED that, pursuant to Section 5(c)(5) of the

Communications Act of 1934, as amended,14 and Section 1.115(g) of the Commission’s rules,15 the

Application for Review IS DENIED.


Marlene H. Dortch


(Continued from previous page)

Rules Adopted Pursuant to Section 202 of the Telecommunications Act of 1996, Further Notice of Proposed

Rulemaking and Report and Order, FCC 14-28, ¶ 95 (rel. April 15, 2014). Therefore, the Commission proposes to

clarify that the two-year waiting period applies in those circumstances. Id.

11 See Letter Decision, 28 FCC Rcd at 25; Ownership Order. 18 FCC 2d at 13726.

12 See 47 C.F.R. § 73.3555(a); Ownership Order, 18 FCC Rcd at 13813.

13 Nothing in this decision affects the basic rule that an applicant must satisfy the numerical ownership limits in both

the Arbitron Metro market in which a station is listed as “home” and the market in which that station’s community

of license is located, if different. See Ownership Order, 18 FCC Rcd at 13728


14 47 U.S.C. § 155(c)(5).

15 47 C.F.R. § 1.115(g).


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