Virgin Mobile USA, L.P. | Form | Certification | Attachment A | Supplement | Second Supplement | Final Report | Project Data
The Virgin Mobile project studied the effects of a subsidy and discounted equipment through mobile broadband service offerings using MiFi devices. Virgin Mobile randomly assigned offers based on Zip Code and offered one of four pricing options to a large sample. Each plan included up to 1 GB of mobile data. Those offers made in Ohio were also offered digital literacy training, though this was not experimentally varied. While customers receiving the $20 monthly subsidy paid nothing each month, these customers did have to pay a one-time upfront activation fee of $20. The $50 devices offered in the pilot were discounted by $40 for some treatments and undiscounted for others.

Wednesday, May 20, 2015