Workshop: Building the Fact Base: The State of Broadband Adoption and Utilization

9:30 am – 11:30 am EDT
Washington, DC
The goal of this workshop is to assess, and facilitate a conversation about, the current state of data on broadband adoption and utilization, as well as the associated measurement and other challenges. In order to create an effective National Broadband Plan, the Commission must have an accurate and comprehensive understanding of broadband adoption and utilization. Fundamental to this understanding is an awareness of the data and techniques currently used to measure broadband adoption and utilization. The workshop will explore such topics as what is known about the current state of adoption and utilization of broadband service in general, what factors influence and shape such adoption and utilization and what current trends mean for the future.



The following are some of the preliminary topics that will be covered at this workshop. If you would like to discuss any other topics, please send us your suggestions.
  • What is the current data on adoption/utilization?
  • What are the relevant trends in adoption/utilization?
  • How should adoption be measured – what are the challenges?
  • What factors influence adoption/utilization, for example, attitudes, skills, and systematic differences across relevant socio-economic groups?
  • Going forward: what additional information is necessary to understand current and future adoption/utilization?


9:30 am Workshop Introduction, Moderator, John Horrigan, Consumer Research Director, Omnibus Broadband Initiative 
9:35 am Panelist Opening Remarks 
  • Susannah Fox, Associate Director, Digital Strategy, Pew Internet & American Life Project
  • Peter L. Stenberg, Ph.D., Senior Economist, Economic Research Service, U.S. Department of Agriculture 
  • Christopher Guttman-McCabe, Vice-President, Regulatory Affairs, CTIA-The Wireless Association 
  • Link Hoewing, Vice President of Internet and Technology Policy, Verizon 
  • Karen Archer Perry, Director of the Connected Communities Team, Knight Center of Digital Excellence 
  • Kate Williams, Ph.D., Assistant Professor, University of Illinois at Urbana Champaign Graduate School of Library and Information Science 
10:05 am Open Q & A/Discussion
11:20 am Closing Statements, Moderator
11:30 am Adjournment

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