The FCC occasionally receives complaints from consumers about broadcast advertising. These complaints concern a wide variety of issues, including:

  • The nature of the products being advertised
  • The timing of certain ads
  • Commercials believed to be indecent or in poor taste
  • False and misleading advertisements

Are there laws that limit material stations can broadcast?

Stations are restricted from broadcasting material that promotes certain lotteries; advertises cigarettes, little cigars or smokeless tobacco products; or perpetuates a fraud. Some advertisements also may violate regulations that fall under the jurisdiction of other federal agencies, such as the Food and Drug Administration or the Federal Trade Commission.

Additionally, federal laws prohibit or limit obscene, indecent or profane language. Obscene broadcasts are prohibited at all times, while indecent or profane broadcasts are prohibited during certain hours. For more information, see our guide on Obscene, Indecent and Profane Broadcasts.

What if I think a specific ad is false or misleading?

Broadcasters are responsible for selecting the broadcast material that airs on their stations, including advertisements. The FCC expects broadcasters to be responsible to the community they serve and act with reasonable care to ensure that advertisements aired on their stations are not false or misleading.

The FTC has primary responsibility for determining whether specific advertising is false or misleading, and for taking action against the sponsors of such material. You can file a complaint with the FTC online   or call toll-free 1-877-FTC-HELP (1-877-382-4357).

Print out

Broadcast Advertising Complaints Guide (pdf)

 

File a Complaint with the FCC

 

Visit our Consumer Complaint Center at consumercomplaints.fcc.gov to file a complaint or tell us your story.

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Consumer Help Center

Learn about consumer issues - visit the FCC's Consumer Help Center at www.fcc.gov/consumers.

 

Date Last Updated/Reviewed: 
Friday, November 17, 2017